"That’s a particularly low blow, because it’s such a bait’n’switch. One of the reasons why AMP first appeared to be different to Facebook Instant Articles or Apple News was the promise that you could host your AMP pages yourself. That’s the very reason I first got interested in AMP. But if you actually want the benefits of AMP—appearing in the not-search-results carousel, pre-rendered performance, etc.—then your pages must be hosted by Google."

"When we’re evaluating technology, or discussing a particular strategy, we can’t give a project a pass because anyone can open a pull request. Instead, it’s worth asking ourselves Franklin’s questions: when a site adopts AMP, who benefits? And who, or what, assumes the risks in using AMP?"