In this post, I’ll discuss what I did at ALDO to measure the revenue impact of web performance without having to spend time making performance improvements.
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Back in October, rendering performance was something we had never focused on. Nobody was really talking about it, so there must be nothing there. It was only after we started measuring that we saw the potential.

A lot of performance issues stem from them simply not being very noticeable to those of us doing the building. Changing that wherever we can is one of the best ways to make sure that all that low-hanging fruit doesn’t go overlooked.